a new year, a new avocado
The Mexican Hass Avocado Importers Association unveils bold new marketing initiatives for 2010.
avocados from mexico have excitement in-store!
The Mexican Hass Avocado Importers Association unveils bold new marketing initiatives.
With a new advertising campaign, website and sweepstakes, MHAIA is reaching 52,000,000 diners across the country.
Our “Amazing Avocado” print ads are appearing in newspapers and the regional editions of women’s publications, cooking magazines and fitness magazines.
And to help retailers generate excitement in their stores for Avocados from Mexico, we have launched a number of exciting promotions including “The Amazing Party Kickoff” football sweepstakes and “The Big Hit®” promotion for the baseball playoffs.
Check back soon for new promotions that can help you sell even more Avocados from Mexico!
Logos
Approved "Avocados from Mexico" logos are available in several configurations and file formats for use in-store and on point-of-sale material. We have included all of these files in a ZIP-compressed folder for your convenience.
(These files will open automatically on PCs equipped with Windows Vista or Windows XP. Apple Mac users can open these files through the Stuffit application if they do not open automatically.)
Food Photography
MHAIA has created a library of several high-quality food photographs retailers may use on point-of-sale material and in-store collateral. We have included each of these JPEG images in a ZIP-compressed folder for your convenience.
(These files will open automatically on PCs equipped with Windows Vista or Windows XP. Apple Mac users can open these files through the Stuffit application if they do not open automatically.)
In-Store Promotion: The Biggest Loser
In partnership with NBC’s hit show “The Biggest Loser,” we’re giving shoppers a chance to win a once-in-a-lifetime trip to The Biggest Loser Resort at Fitness Ridge. This exciting promotion will include in-store displays and tear-pads, an online sweepstakes and national TV exposure on the episode airing March 16!
Download sales sheet & order form>
In-Store Promotion: Cinco de Avocado
Get your customers geared up for a perfect Cinco de Mayo holiday with Cinco de Avocado! As part of our biggest in-store marketing event to-date, we have developed high-impact floor decals, shelf talkers and radio spots. Sign up today; May 5 is just around the corner!
Download sales sheet & order form>
In-store promotion: Amazing Salads
Super-charge your sales of Avocados, bagged salads and bulk salad items with this in-store promotion. Implement any time you have Avocados from Mexico to sell!
Download POS Sample>
Download Sales Sheet & Order Form>
In-store promotion: The Ripe Pick Every Time
Shoppers say they need help selecting avocados! This program tells them everything they need to know about how to select, handle and enjoy their perfect avocado. Available to order for retail display.
Implement any time you have Avocados from Mexico to sell!
Download POS Sample>
Download Take-Ones>
Download English Backroom Poster>
Download Spanish Backroom Poster>
Download Sales Sheet / Order Form>
coupon redemption
Curious about our coupon redemption policy?
Download our coupon redemption policy in PDF format to learn more about in-store redemption of MHAIA coupons, processing coupons for payment, and our policies for payment and denials.
